Almost all users of social media are regularly accessing platforms to be entertained, informed and to procrastinate. This involves processing a wide variety of content that is brand and user generated. So, how do brands stand out amongst a broad depth of content? Many social rules of communicating in person translate well to social media. One of the obvious ones is: don't talk about yourself all the time. In society we regularly connect by discussing common everyday themes that range from the weather to the weekend football.
Brands don't have target markets, they have target moments.
Embracing everday conversations on social media gives brands an opportunity to participate in conversations already taking place, and to build brand identity and persona. In fact, adaptive advertising technologies even allows brands to tailor the ad that is delivered to a specific audience based on the current weather of the location that audience is in.
A few of the benefits of building an everday conversational strategy for your brand are: